Life is short, let’s eat and play.

Flagship Store Design & Opening Creative

The Challenge/

How might we redesign the shopping experience in Watsons stores so range is maximised AND the shopper can easily find their desired product; without increasing the amount of shelf space?

The solution needs to:
– Be flexible to accommodate the unique ways shoppers recall their product or choose what to buy
– Break through the clutter of the shelf

In addition to meeting the constraints of the challenge:
– Maintain range
– Optimise allocation within current shelf

The Big Idea/
Help shoppers find their product quickly by remerchandising the shelf that highlight the new news, best offers, promotions with gravity-fed display.

Acheivments/
POPAI 2016 Greater China Silver Winner
Best Shopper Activation in Greater Asia - Colgate Gold Maestro Award

My Role/
From ideate to design & development, over seeing production and manufacturing as well as installation and follow-ups

POSM Design for Palmolive new range - Expertique

The iconic hexagon shape and dark rose gold (taken from the product packaging) were used as the main design language throughout the series.

The design includes both a standard and a premium range.

Overview/
To redesign a merchandising system to strengthen the brand image of Colgate in retail environment - Red in Retail System, using strong presence of red, to own the oral care section in varies retail environment.

My Role/
Design concept & develop, worked closely with 3D designer for physical feasibility and then to reproduce 3D renderings for presentation.

At Watson, our mission has always been to empower every customer to "look good, feel great" inside and out. We firmly believe that "the mouth is a window into the health of the body," and it plays a vital role in overall well-being.

Recognizing the growing interest in fitness and wellness among our target customers, we see a unique opportunity to encourage them to prioritize their oral health. We want to inspire shoppers to view brushing as an exercise for a healthier mouth and to incorporate it into their health and fitness routines.

Just as we exercise our bodies to stay fit, we should also exercise our oral hygiene habits to maintain a healthy mouth. By taking care of our teeth and gums, we contribute to our overall health and enhance our well-being.

THE CHALLENGE
Shoppers are not engaged to the Oral Care category like they are with higher ASP products found in Mannings.

THE SHOPPER INSIGHT
When she shops at Mannings, she browses for products that will bring overall complementary effect to her life stage, lifestyle, and her current needs.
She is willing to invest in products that will help her to achieve optimum health and wellness as long as she is being presented with a convincing value.

THE SOLUTION
Break the oral care perception beyond the obvious by linking oral care to other aspects of overall wellbeing through driving complementary value in the following key pillars::
1/ Health Supplements
2/ Cosmetic & Beauty 

PAWBOOK
by Hills Nutrition

Introducing the Hills Nutrition Shelter Programme's Pet Adoption Awareness Campaign, where we aim to create awareness and facilitate successful pet adoptions.

In this unique initiative, we focus on matching "professional roles" between potential pet parent candidates and shelter animals. By identifying and highlighting shared characteristics, lifestyles, and preferences, we aim to create initial meaningful connections.

We believe that by aligning the right pet with the right person, we increase the chances of successful adoptions and long-lasting companionship. Just like in professional roles, a strong match between pet parents and shelter animals sets the foundation for a harmonious and fulfilling relationship.

The task is to design & create package labels for:

1/  4 variants of premium extra virgin oil
: Each Oil should have a distinctive, individual, and contemporary label. The label must have an ‘authentic’ feel and not feel corporate. Calling out the provenance of each oil with each product having its own character and forming an artisanal feeling range within our stores.

2/  A range design consists of 4 infused oil
: Each oil should be clearly identified by the label and together these products should form a cohesive range. Labels should have a premium feel.

People often take on different brushing behaviours (not the preferred ways) to get the best clean. 

We create a series of web clips based on the types of brushes they identify the most. And SlmiSoft Advanced is the brush for you so you do not have to brush hard to get a better clean.

Overview/
Colgate Myanmar gave thousands of cardboard boxes a second life. Educational posters are printed inside discarded boxes with toll-free numbers for access to audio lessons. Posters are delivered to schools, hospitals, and dental clinics across Myanmar.

My Role/
Production & Art Direction

Adwards/
Cannes Lion 2014
| Design (Packaging & Promotional item) - Gold |
| Design (Posters) - Silver |
|Design (Special Edition and promotional packaging) - Silver |
| Outdoor - Bronze |

Clio 2014
| Design - Gold |

London International Awards 2014
| Design (Innovative Use of Design) - Gold |
| Design (Use of Illustration) - Gold |
| Packaging (Toiletries) - Gold |
| Packaging (Use of Illustration) - Gold |
| Design (Posters) - Silver |
| Poster (Use of Illustration) - Silver |

WPPed Cream Awards 2014
| Crème de la Crème (Health Care) - Winner |

One Show 2015
| Design - Gold |
| Outdoor - Bronze |
| Poster Series - Merit |

D&AD 2015
| Packaging Design / Sustainable Packaging Design - Yellow Pencil |
| Crafts for Design / Illustration for Design - Graphite Pencil |
| Crafts for Advertising / Illustration for Design - Graphite Pencil |
| Art Direction / Art Direction for Poster Advertising - Graphite Pencil |
| Packaging Design/Innovative Packaging Design - Wood Pencil |
| Outdoor Advertising/Poster Advertising/Free Format - Wood Pencil |
| Creativity for Good/Service Innovations - White Pencil |

To promote water-saving, Protex replaced their body wash bottle labels with special water reactive labels and turn their bottles to a timely water-saving reminders that triggered immediately where and when water is being wasted.

Overview/
People know that sugars are not good for you, and with complicated data on nutrition labels, it is causing even more confusion to the shoppers upon their selection process. 

Upon launching Colgate's new Sugar Acid Neutraliser toothpaste, with this insight and we created the Hidden Sugar Receipt, using simple easy to understand graphics to help the shopper to understand the among of sugars are "hiding" in all varies kinds of food and revealing the amount of sugar that they are buying of their baskets at the check-out.

My Role/
Art Direction & Production

Awards/
| Cannes Lion Creative Data - Bronze |
| Cannes Lion Media - Shortlist |

Integrated campaign for the new Colgate SlimSoft TriTip Toothbrush. "Feel more of the clean, and less of the brush" is the new brand equity of the Colgate SlimSoft family.

Integrated campaign for The new Colgate 360 Gold Charcoal Toothbrush.

Don't Brush Harder, Brush Cleaner with new Colgate SlimSoft Advanced Toothbrush with Super Springy Bristles - IMC for Colgate toothbrush launch in Asia.