PAWBOOK
by Hills Nutrition

Introducing the Hills Nutrition Shelter Programme's Pet Adoption Awareness Campaign, where we aim to create awareness and facilitate successful pet adoptions.

In this unique initiative, we focus on matching "professional roles" between potential pet parent candidates and shelter animals. By identifying and highlighting shared characteristics, lifestyles, and preferences, we aim to create initial meaningful connections.

We believe that by aligning the right pet with the right person, we increase the chances of successful adoptions and long-lasting companionship. Just like in professional roles, a strong match between pet parents and shelter animals sets the foundation for a harmonious and fulfilling relationship.