Overview/
People know that sugars are not good for you, and with complicated data on nutrition labels, it is causing even more confusion to the shoppers upon their selection process. 

Upon launching Colgate's new Sugar Acid Neutraliser toothpaste, with this insight and we created the Hidden Sugar Receipt, using simple easy to understand graphics to help the shopper to understand the among of sugars are "hiding" in all varies kinds of food and revealing the amount of sugar that they are buying of their baskets at the check-out.

My Role/
Art Direction & Production

Awards/
| Cannes Lion Creative Data - Bronze |
| Cannes Lion Media - Shortlist |