THE CHALLENGE
Shoppers are not engaged to the Oral Care category like they are with higher ASP products found in Mannings.

THE SHOPPER INSIGHT
When she shops at Mannings, she browses for products that will bring overall complementary effect to her life stage, lifestyle, and her current needs.
She is willing to invest in products that will help her to achieve optimum health and wellness as long as she is being presented with a convincing value.

THE SOLUTION
Break the oral care perception beyond the obvious by linking oral care to other aspects of overall wellbeing through driving complementary value in the following key pillars::
1/ Health Supplements
2/ Cosmetic & Beauty