At Watson, our mission has always been to empower every customer to "look good, feel great" inside and out. We firmly believe that "the mouth is a window into the health of the body," and it plays a vital role in overall well-being.

Recognizing the growing interest in fitness and wellness among our target customers, we see a unique opportunity to encourage them to prioritize their oral health. We want to inspire shoppers to view brushing as an exercise for a healthier mouth and to incorporate it into their health and fitness routines.

Just as we exercise our bodies to stay fit, we should also exercise our oral hygiene habits to maintain a healthy mouth. By taking care of our teeth and gums, we contribute to our overall health and enhance our well-being.